Charlotte Olympia is putting her glamorous touch to everyone’s favorite Christmas tradition — that of pulling Christmas crackers and kicking off the holiday celebrations — with the launch of a new online game on her site.
The Cracking Christmas Surprise has just launched on charlotteolympia.com and will run through Dec. 23, treating customers to festive treats and inviting them to visit the brand’s stores across the world.
Users are given the chance to win limited-edition prizes from the British luxury shoe label by registering on the site and logging on. Virtually pulling a Christmas cracker reveals a unique code. They can then redeem their code at one of Charlotte Olympia’s stand-alone stores.
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The festive game is illustrated by Clym Evernden — who has previously collaborated with the designer on customized invitations for dinner parties she hosted in the past — and in true Charlotte Olympia style, it features her signature spiderwebs and Bruce the panther, who is holding the Christmas crackers.
“I wanted to celebrate the holiday season and bring the customer into our stores to enjoy the Charlotte Olympia experience,” said Charlotte Dellal, who has just been named Accessory Designer of the Year at the British Fashion Awards.
After a successful year, which involved the opening of a new boutique in London’s Brompton Cross and a collaboration with Havaianas, the designer is looking forward to flying to Argentina for the holidays to spend time with family and friends.