The campaign was photographed by Dima Hohlov and styled by Natalie Brewster. It stars model Ellinore Erichsen in the fall ’15 collection, with an extreme vantage point that gives the shoes a larger-than-life quality.
The campaign will run online, in addition to being used in label’s first store — a flagship in London set to open this May. Hiring CEO Dean Cook was an important next step for the brand, which was founded in 2007 by Natalia Barbieri and Jennifer Portman.
Today, the label counts Kiera Knightley, Alexa Chung and Kate Bosworth as fans and is sold at Netaporter.com, Level Shoe District, Opening Ceremony and Harvey Nichols.
Here, Barberi shares what’s new in Bionda Castana shoes.
What was your goal for this campaign?
“[We wanted it to be] artful, striking, tonal and memorable. The campaign images will appear on our website primarily and will naturally be used by our retailers, and in our own London store.”
How are preparations going for your new store? Can you share any details?
“Very well indeed, thank you! The store is small, yet in the perfect location. The address is 73 Elizabeth Street, a very well-loved street in Belgravia. It will also house our custom-made service, as it is an ever-growing side of the business.”
Tell us about the furry statement heels featured in the campaign.
“This collaboration was with A.W.A.K.E, a brand started by Natalia Alavardian. She is a huge talent and an utter pleasure to work with. The faux-fur detailing was featured heavily in her own collection, so it was the best accessory for our original Maggie block-heel sandal. We have a very long waiting list for them already.”
Click through our gallery to view the entire campaign.