How else would you celebrate a one of the buzziest collaborations of the year than with a fashion show and celeb-filled after-party? Tonight, H&M and Balmain will send their collaboration down the runway in New York — and you can be part the big moment.
Balmain and H&M announced that the show will be live-streamed tonight by Periscope at 7:30 p.m. H&M is offering step-by-step instructions on how to get a Periscope account to see the show. Click here for details.
The official hashtag of the night will be #HMBalmaination for anyone following along.
Besides all the shoe-spotting we’ll be doing, we’re pretty sure we’ll see big names in the crowd. When the Kardashians and Jenners are fans, along with Gigi Hadid and Lily Aldridge, there are bound to be more than a few famous faces.
Last spring, Kendall Jenner, Jourdan Dunn and Kylie Jenner gave a preview of the collection on the red carpet at the Billboard Music Awards. While Balmain designer Olivier Rousteing has remained pretty tight-lipped about the details of the collaboration, some images reportedly leaked ahead of the label’s lookbook reveal last week.
Is this your favorite H&M collaboration to date? Are there any looks you’re most excited to see?
For more on the H&M collaboration with Balmain see: