Bally is aiming to provide customers with a one-stop shopping experience. The Swiss footwear brand has unveiled a new “Shoepedia” website feature, which provides information on how Bally shoes are made and how to care of them.
The new platform is broken down into four sections. The “Shoe Making” section explores Bally’s 164 years in business, and details how its footwear is produced through a 12-step process (the production line ranges from carving a last out of a block of wood, to stitching the leather together overtop).
If customers are looking for tips on how to keep their shoes in mint condition, the “Shoe Care” section explores how to keep suedes and leathers clean—because, yes, they require different care. Extra bonus: it also offers help on how to recover from shoe disasters, like stepping in gum or spilling wine on the leather.
The site also features a “Shoe Glossary” where can customers can learn a variety of industry terms, like the difference between a blucher and a derby. The social media component titled #BallySelfeet, meanwhile, is where the brand’s Instagram followers can post and share photos of themselves wearing its various styles.
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