Six years after launching Aperlai, Alessandra Lanvin continues to branch out with a diversified collection of both “wow” pieces and every-day styles.
For spring, one standout was her new candy-wrapper espadrille that had just the right amount of shine.
“I asked the guys in the factory if we could use shiny papers and they agreed,” Lanvin said. “It took a little bit more time than the rest of the collection since we made them in Spain. They were all about their siestas. They kept saying, “Mañana, Mañana,” she joked.
Other key looks include gladiators, feathered and fringed slides and several styles using the new banana heel. “It’s very comfortable,” Lanvin said, adding that she continues to get more request for mid-heel styles. “People can really feel the difference. Many of the buyers are size 37 and they come in and try the shoes on themselves.”
Lanvin also discussed the success of her new store on Rue du Mont Thabor. “I’m so happy, we’re going to break even in the first year,” she said. “We’re in a touristy area so we have a lot of Americans, Brazilians, some Eastern Europeans. The French girls are a little bit more conservative in their buying — they would go more for the stilettos and pumps.”
For the local crowd, the designer decided to keep the store open later at night. “There’s a lot of offices around here, so we’re keeping the store open until 8. Many of the girls come at 7 or 7:30.”
While business at home is robust, the designer is dedicated to making her U.S. business a much bigger piece of the pie. She’s just launched a search for a sales director here. “I want to open a proper office, but finding the right person is really the most important thing.”
Click through the gallery below to explore the collection.