Ugg Launches Hawaii-Inspired Shoe and Accessories Collection

Ugg Australia
Ugg Australia's Hawaiian collection.
Courtesy of brand

Ugg Australia is soaking up the sun in Hawaii. The lifestyle brand is debuting a limited-edition collection of island-inspired footwear and accessories available online at Uggaustralia.com beginning on April 22.

The line incorporates colorful Polynesian floral patterns for a true resort vibe. According to Ugg President Connie Rishwain, “This playful addition to our spring/summer collection further highlights our brand’s versatility and commitment to being a premium lifestyle brand that feels like nothing else for all seasons.”

The series of lifestyle looks includes the Magnolia Hawaii thong sandal for women and the Bennison II Hawaii thong for men.

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There’s also the Classic Mini Hawaii Boot for men, a fresh take on the classic Ugg boot silhouette, and the Fierce Hawaii Sneaker for women, a slip-on made of a lightweight, brightly colored floral print canvas. In addition, there’s a Hawaii Tote Bag and Travel Cosmetic Case.

“Hawaii continues to be a strong market for the brand,” said Dave Powers, president of Deckers Brands. The line is also available today at the Ugg Australia store and Nordstrom location in Hawaii. “We look forward to continuing to grow our presence among consumers residing in and visiting Honolulu by creating a collection that highlights the natural beauty of the islands.”