Toms has a new collaboration in the pipeline. The One for One brand teamed up with National Geographic’s Big Cats Initiative for a special-edition fall collection of footwear, glasses and a backpack.
“It’s been a dream of mine to work with big cats and this incredible organization. I look forward to sharing the new collection and continuing our journey together to drive awareness,” Heather Mycoskie, Toms chief animal lover, said in a release.
Each design in the Toms x National Geographic Big Cats Collection will feature images from Nat Geo’s archives. The products, which was designed to promote awareness, will hit Toms retail locations and Toms.com later this year.
The organization will use a portion of the net proceeds to support nonprofit work in cultural preservation.
“Our Big Cats initiative is one of the cornerstones of National Geographic’s work in animal conservation and wildlife protection,” Krista Newberry, SVP of licensing, North America for National Geographic, said in a statement. “We are pleased to partner with Toms to raise awareness of big cats and to further our commitment to protecting these majestic creatures for generations to come.”
According to National Geographic, big cats in the wild “are disappearing at an alarming rate and may disappear altogether within our lifetime.” The Big Cats Initiative started in 2009.