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Balenciaga Reveals More Photos From Sam Smith Campaign

Balenciaga is keeping the Sam Smith hype going. Today, the label released behind-the-scenes photos from Smith’s fall ’15 campaign for the brand.

Earlier in the week, both Balenciaga and Smith teased what they’re describing as a “creative collaboration” on Instagram. For his first collab with a major fashion house, Smith posed for a series of black-and-white photos shot by Josh Olins.

The behind-the-scenes shots reveal Smith in broody, contemplative poses in what looks to be some sort of concrete dungeon-like space created at Centrestage Studios in London. The photos also allow a closer look at the footwear featured in the campaign. Smith appears in heavy black boots that hit at mid-calf. The shoes are part of Balenciaga’s fall ’15 men’s collection and will also be available in a dark ash gray.

Sam Smith
Sam Smith photographed by Josh Olins for Balenciaga fall ’15.
CREDIT: Balenciaga

Over the past two days, Balenciaga has periodically given us peeks into the making of the campaign. Yesterday, the house posted a behind-the-scenes video of Smith at the shoot. Today’s photos reveal an intimate scene with photographer Olins shooting Smith in minimal lighting.

Sam Smith
Balenciaga has tapped Sam Smith for a “creative collaboration.”
CREDIT: Balenciaga

Balenciaga Creative Director Alexander Wang described Smith as having the characteristics of the Balenciaga man. “Beyond his tremendous talent, Sam Smith conveys a quiet elegance and a subtle sensuality that are perfect for Balenciaga.”

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