Zendaya stole the show at the Teen Choice Awards in a Ashi Studio ruffled white off-the-shoulder crop top and long black skirt with a thigh-high slit and a standout braid ponytail. On her feet was none other than a pair of Darcy black pointy-toe pumps from her new shoe line, Daya.
The collection is showing at FN Platform in Las Vegas this week. Footwear News got an exclusive first look at Daya in New York earlier this month.
Zendaya told FN that now is the perfect time for her to create a shoe line. “I love shoes. [Early on], I was always in sneakers, and it was a big step to get into heels,” she says. “Now that I’ve established my own red carpet persona, this is the perfect time for me to come out with my own shoes.”
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While there are plenty of celebrity shoe lines on the market — including Kendall and Kylie Jenner’s newly launched collection — Zendaya told FN she believes there’s a void in the market that she can fill.
“There’s an empty space when it comes to the girl I was when I was 14, just starting off in the industry,” she says. “I didn’t have the money to buy the Louboutins that I wanted so badly. A lot of times, the shoe option just wasn’t there.”
Click through the slideshow to see more from Zendaya’s collection.