Marc Fisher is celebrating a campaign with his new leading lady. The Marc Fisher LTD brand announces today its #makeyourmarc platform, which includes a number of projects with Karlie Kloss.
The model stars in the brand’s fall ’15 campaign, which benefits her charity initiative, Kode With Karlie. (Kode With Karlie helps create high school programs and scholarships with the Flatiron School that all support coding education.)
“I loved being on set with the entire Marc Fisher team. Everyone rallied around the vision for the campaign to spotlight and engage people in causes they care about,” Kloss told FN exclusively. “It created the the tangible positivity that made the shoot extra special.”
Kloss personally selected three styles from the brand’s fall line, so that for every purchase of one of the three pairs of shoes, $20 will be donated to her Kode cause. Plus, for every Instagram or Twitter post featuring #makeyourmarc, $1 will be donated.
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Other women are invited to participate, too. The platform is asking women to nominate themselves or friends who inspire them here. The nominees selected throughout the year will receive a grant and their story will be told on the brand’s website.
“I love that that campaign is about recognizing women who do meaningful work in the world,” said Kloss. “Marc’s notion is that being a woman of style is about what you do just as much as what you wear – the whole collection carries that idea beautifully.”
Marc Fisher, founder and CEO, echoed Kloss: “It will celebrate and bring financial contribution to incredible women who do extraordinary work. These women are the voices and faces of my brand and the women I have always been inspired by. Karlie is clearly someone making her ‘marc’ while inspiring others to do the same. She embodies the ideals that the #makeyourmarc programs wants to recognize and support.”
Fisher said he was impressed by Kloss’ ambition, passion and curiosity. “Her energy is contagious,” Fisher said.
As for Kloss’ favorite styles, “They are all gorgeous, but I can already tell the Yale Chelsea boot, Tammy d’orsay heel and Netty tall boot will be on constant rotation in my wardrobe,” she said.
Marc Fisher LTD debuts on the brand’s website today, after a soft launch last year. This is Marc Fisher’s first curated namesake collection and the company still owns and operates the Marc Fisher line.