Last week, singing group Fifth Harmony teased their newest commercial for Candie’s, which debuted last night during the Teen Choice Awards on Fox.
As Footwear News reported in June, the fall campaign, called “5 Girls, 5 Styles,” will feature the group performing in Candie’s signature color: pink.
Candie’s was a sponsor of both the awards show and its official after-party. Fifth Harmony hosted the after-party at Candie’s VIP Lounge, with best-dressed stars, including Peyton List, Alli Simpson, the Disney Channel’s Rowan Blanchard and more. Candie’s also had a photo booth for attendees featuring Snoopy.
“Pretty Little Liars” actress Lucy Hale took her turn posing with Snoopy, as did Blanchard and Jason Derulo, who chose a pair of Giuseppe Zanotti black sneakers for the event. List wore multicolor iridescent sandals, and Simpson changed out of her fringed, camel-colored sandals from earlier in the night into pointy-toe laceup booties.
Candie’s’ Teen Choice presence is part of a larger marketing effort by the brand’s parent company, Iconix Brand Group. In addition to TV spots, there will be a push in print, online and in stores.
Click through the gallery to see all the red carpet looks from the 2015 Teen Choice Awards.