Diddy debuted a pair of custom pink Yeezy Boost 350s on Thursday night for a breast cancer awareness event in Miami. The rap mogul joined music manager Scooter Braun at Story nightclub to help raise funds for the nonprofit organization Fuck Cancer.
Before the charity event, Diddy posted a video to Instagram to show off his new pink Yeezy kicks. He wrote, “For all those that we have lost and for those we will be able to cure, tonight at Story Night Club will be epic. I got these custom PINK #Yeezys, @scooterbraun what are you gonna wear?”
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Attention miami!!! Let's get together to support a great cause, FUCK CANCER! @letsfcancer !!!!!! For all those that we have lost and for those we will be able to cure, tonight at Story Night Club will be epic. I got these custom PINK #Yeezys, @scooterbraun what are you gonna wear? Everyone meet me at Story for the kick off to #RMC2015 #YourAllWelcome meet me there!
While Kanye West has been unveiling new Yeezy colorways over the past couple of months, Diddy has been doing the same — but with his own custom colors.
At the 2015 BET Awards, Diddy reunited with his Bad Boy Entertainment artists for the label’s 20th anniversary with a one-of-a kind performance while wearing red Adidas Yeezy Boost 350 sneakers. Since then, West has not revealed a red pair of Yeezys, and fans most likely won’t see a pink pair, either.
West did, however, debut a pair of never-before-seen beige Yeezy Boost 350s at the MTV Video Music Awards in August, and a pair light gray Yeezys at the Alexander Wang show in September. West also attended the Givenchy show in a pair of black Yeezy 750 Boost sneakers, which fans can expect to see soon.
Adidas confirmed the announcement by posting a photo of the black-with-white-sole colorway on the social media account, only writing, “#YEEZYBOOST 750. Coming soon.”