Teva Stores Launch DIY Sandal Customization

Teva Original Sandal
Teva Original sandal.
Courtesy of brand.

Teva is letting shoppers reveal their inner artist.

The brand, known for its water-friendly sandals and casual looks, is kicking off a series of do-it-yourself events at select retailers across the country. Five stores will host one-day gatherings for shoppers to customize their favorite Teva sandals. Participation is free with a sandal purchase.  Crafting supplies will be available on-site, courtesy of Teva.

Customers will be able to choose from styles that include the spring ’15 Original collection and the new Flatform series. To help guide would-be artists through the process, a local design-and-style influencer will be available at each location to offer inspiration.

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“The Teva brand is all about accessibility, versatility and, most importantly, personalization,” said Erika Brakken, director of marketing. “We want our fans to see our sandals as a canvas for them to express their own original style — and that’s why we created these experiences to encourage customization and creativity. We pull a lot of inspiration from how our consumers choose to rock their Teva sandals.”

For a chance to be featured on Teva’s social media channels, participants can share a photo of their Teva-inspired style by tagging the pics #TevaDIY and @Teva.

Stores hosting the event include: Market Street Shoes in Seattle, May 9; Nordstrom in Seattle, May 16; Shoe Biz in San Francisco, May 23; Sportie LA in Los Angeles, May 30; Lord & Taylor in New York, June 11.

Additional information is available at Teva.com/diy.