Teva is letting shoppers reveal their inner artist.
The brand, known for its water-friendly sandals and casual looks, is kicking off a series of do-it-yourself events at select retailers across the country. Five stores will host one-day gatherings for shoppers to customize their favorite Teva sandals. Participation is free with a sandal purchase. Crafting supplies will be available on-site, courtesy of Teva.
Customers will be able to choose from styles that include the spring ’15 Original collection and the new Flatform series. To help guide would-be artists through the process, a local design-and-style influencer will be available at each location to offer inspiration.
“The Teva brand is all about accessibility, versatility and, most importantly, personalization,” said Erika Brakken, director of marketing. “We want our fans to see our sandals as a canvas for them to express their own original style — and that’s why we created these experiences to encourage customization and creativity. We pull a lot of inspiration from how our consumers choose to rock their Teva sandals.”
For a chance to be featured on Teva’s social media channels, participants can share a photo of their Teva-inspired style by tagging the pics #TevaDIY and @Teva.
Stores hosting the event include: Market Street Shoes in Seattle, May 9; Nordstrom in Seattle, May 16; Shoe Biz in San Francisco, May 23; Sportie LA in Los Angeles, May 30; Lord & Taylor in New York, June 11.
Additional information is available at Teva.com/diy.