On March 27, Pharrell and Adidas Originals released their “Supercolor Superstar Pack,” featuring the brand’s signature Superstar sneaker in 50 colors. The full unisex collection is available globally on Adidas.com.
The stylish singer has been collaborating with Adidas for the past few seasons, creating capsule collections like the “Stan Smith Tennis Pack” and the “Stan Smith Polka Dot Pack.”
This time, Pharrell takes on the Superstar style in bold, allover colors.
Each shoe includes a printed insole designed by Pharrell, as well as lace tips with “Tighten Up” and “Lace Yourself” written on them.
“Supercolor is a celebration of equality through diversity. With 50 colors of the Superstar, everybody will be able to select his or her color. It is more diverse than any pack ever before,” said Pharrell in a release. “With every shoe treated exactly the same, all colors are equal. No matter what color you choose, you can be part of Supercolor. Choose your color.”
In addition to the launch, one lucky customer can win the entire range of Superstars (yes, 50 pairs of shoes) by signing up for the Supercolor newsletter.
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