Bobs From Skechers, the brand’s charitable-donation program, announced plans to give more than 62,000 pairs of Bobs shoes to survivors of the earthquakes in Nepal.
K.I.D.S./Fashion Delivers and Soles4Souls are partners for the donations. This month, the first distribution of 36,000 pairs will arrive in Nepal. In August, an additional 26,000 pairs will be delivered.
“Bobs was created as an ongoing program to help children in need around the world, but when a natural disaster strikes, we need to step up even more to help families affected by these tragedies,” Skechers President Michael Greenberg said in a statement. “With reports of more than 300,00 homes destroyed, 16,000 people injured and thousands of lives lost, we need to do our part to help the people of Nepal rebuild. The need for food, water and shelter is critical, but shoes to protect a child’s feet can offer a feeling of comfort and safety in the midst of a chaotic disaster zone.”
Since the charitable program launched in 2011, the brand has donated 11 million pairs to children in need across the world.
“Working with Bobs for a disaster response is powerful,” Soles4Souls CEO Buddy Teaster said in a release. “Working together, we were able to distribute more than 200,000 pairs of shoes following Typhoon Haiyan in 2013. Now, the opportunity to help make a difference is in front of us, and once again, shoes will be an important part of helping tens of thousands of Nepalese get back on their feet.”