Crocs Inc. yesterday launched a global ad campaign, #FindYourFun, its largest marketing investment in its 12-year history and its first international effort. Slated to run throughout 2015, ads encourage consumers to #FindYourFun, with imagery featuring Crocs’ iconic clog. It will be seen by consumers in the U.S., U.K., Japan, China and South Korea.
Capitalizing on Crocs’ tagline, Find Your Fun, the campaign was created by advertising agency McKinney. It debuted on a range of digital platforms, including social media, with broadcast to follow in May.
The whimsical imagery incorporates the Crocs clog into some of the world’s most notable landmarks and destination, including Las Vegas, Times Square and Piccadilly Circus in London, as well as locations in Shanghai and Seoul.
“At its core, the Crocs brand has always been about fun,” said Terence Reilly, VP of global marketing for Crocs, in a release. “Consumers around the world are going to be seeing a lot of us. This campaign is designed to engage them in ways that celebrate our iconic clog and the unique, fun-loving nature of the Crocs brand, while also highlighting our broad portfolio of other colorful and comfortable styles.”
Added Peter Nicholson, executive creative director for McKinney, “It’s a crusade to encourage people to find the fun in everything they do.”