Finish Line Nabs Mall Exclusive On Reebok’s ZPump Fusion Through 2015

If you’re interested in Reebok’s latest running-shoe innovation — the ZPump Fusion — you’ll have to go to Finish Line to pick up a pair at the mall. The retailer announced that it has reached an agreement with Reebok for Finish Line to have a mall-exclusive on the sneaker.

Ashley Gibbons, Finish Line’s senior corporate communications and PR specialist, told Footwear News that ZPump Fusion is available now at all Finish Line stores nationwide, both in malls and free-standing locations, as well as on the retailer’s website, finishline.com.

Gibbons added that the ZPump Fusion will remain exclusive to Finish Line via its mall-based shops through at least 2015.

There are currently five colorways available for men and three for women.

The ZPump Fusion technology is an updated version of its predecessor, which hit stores 25 years ago, with three updated or new components.

The Pump has been updated from its original design to better mold to the shape of a runner’s foot. Holding together the sneaker is the Fusion Sleeve, a four-way compression sleeve that aims to maximize the runner’s comfort. The sneaker will also feature Reebok’s Zrated outsole, designed to help increase the control a runner has while moving in and out of turns.

“Reebok has made great strides in innovation with the introduction of its new [ZPump Fusion],” said Jeff Morrell, senior vice president and general merchandise manager at Finish Line, in a statement. “Customization drives our customer today, and the ZPump offers a fresh take on this with a nod to retro, which is also very much on-trend.”

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