Dubai’s Level Shoe District is expanding its men’s space. The luxury shoe retailer has announced it will enlarge the men’s designer area to 3,000 square feet, separated into three footwear zones: classic, contemporary and designer sneakers.
“Our male customer wants maximum efficiency. His shopping behaviors are conditioned by ease and accessibility,” said Level GM Rania Masri. “He is more a spender than a browser; therefore, we don’t want him navigating through a labyrinth of product without a clear path toward exactly what he is looking for.”
In tandem with the expansion, Level will amp up its personalization services for men. The “classic” zone will offer made-to-order Paolo Scafora and Magnanni shoes, with 11 styles and exotic leathers to choose from for the latter. The “contemporary” zone will offer a complementary hot-stamping service and the “designer sneakers” zone will carry limited-edition styles exclusive to the retailer.
“The new zones were created to mirror the environments of three customer profiles — offering each of them a shopping experience that is fully bespoke, from design to edit to service,” said Masri.
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An added bonus: Level Shoe District will launch a 14-piece capsule collection by participating luxury brands, to be housed in the new men’s section.
The offering, which focuses on shoes in various shades of blue, will include styles from Giuseppe Zanotti, Buscemi, Bally, Louis Leeman, Alberto Moretti, Stubbs & Wootton and CB Made in Italy (to name a few).
Level Shoe District, which opened in 2012, is the world’s largest luxury shoe store. Spanning 96,000 square feet, it features more than 40 designer boutiques and four multibrand areas, with over 250 brands in total.