Retailers & Brands Participate In #GivingTuesday

The madness of Black Friday and Cyber Monday has come to an end, but now there’s even better reason to keep your credit card out. Dec. 1 is #GivingTuesday, a global initiative that uses the power of social media to encourage donating to a range of charitable causes around the holiday season.

The day was created by New York’s 92nd Street Y in 2012, and has expanded all over the world to include more than 30,000 partners in 68 countries. According to the organization, there has been an almost 500 percent increase in online donations on the Tuesday after Thanksgiving since #GivingTuesday’s inception.

There are countless ways to get involved, whether it’s by making a purchase, making a donation or participating on social media. Perhaps you’re planning to clean out your closet to start 2016 off with a pared down closet? Katie Couric is encouraging her followers to donate shoes to Dress For Success, which supports women getting back into the workplace.


Dec. 1 also marks World AIDS Day, and retailers such as Gilt are participating.

Below are more retailers, brands and organizations participating in #GivingTuesday.

Toms: On #GivingTuesday and every day, the brand’s One For One program helps a person in need with every product purchased.

Marc Fisher LTD: #GivingTuesday is the perfect time to get involved with Marc Fisher LTD’s #MakeYourMarc platform. If you know a woman who’s making positive changes in the world, you can nominate them here, and they could win a grant and free shoes.

Gilt: On #GivingTuesday, Gilt kicks off its (RED) Shopathon, featuring exclusive and limited-edition items. Each purchase raises money to fight AIDS. The women’s sale includes red velvet Marc by Marc Jacobs loafers, red Converse All Star sneakers, and heels by Giuseppe Zanotti, Vince, Oscar de la Renta and more.

Reebok: The athletic brand is encouraging its customers to support Fight For Peace, an organization that teaches kids boxing and martial arts combined with education and personal development.

New Balance: Today New Balance is launching a month-long giving campaign. For every Instagram or Twitter post with the #NBGivesBack hashtag of a user’s shoe or apparel donation to an organization of their choice, New Balance will donate $5 to Good Sports, which is dedicated to helping children lead active lives through sports.

Ralph Lauren: Year round, proceeds from Ralph Lauren’s Pink Pony products, including a pair of leather high-top sneakers, support cancer care and prevention.

Old Navy: Shop in Old Navy stores or online to support the Boys and Girls Clubs of America.

Rue La La: Rue La La is pledging to donate at least $10,000 to four charities: Breast Cancer Research Foundation, Dress For Success, Habitat For Humanity and Toys for Tots. Products are available to purchase that support each of these causes and will help Rue La La exceed its pledge.

Soles 4 Souls: All year round, every $1 donated provides a pair of shoes for a person in need. You can also donate gently worn shoes.

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