Geox Inks China Distribution Deal With Pou Sheng

Italian footwear company Geox, known for its trademarked “breathable” shoes, has inked a distribution agreement with Pou Sheng International, one of the leading retailers in the Chinese sportswear market, which is listed on the Hong Kong Stock Exchange.

The agreement comprises the exclusive distribution of the brand’s adult collections, as well as the opening of 350 new stores, both monobrand and shop in shop, in the first five years.

“I am very satisfied with this strategic agreement aimed at developing properly our brand distribution in China where, in our directly operated stores in Shanghai and Beijing, Geox has already demonstrated to have strong potential,” said Mario Moretti Polegato, chairman and founder of the brand.

Meanwhile, in the U.S. market, recently-named president Tracy Smith is leading the charge.

Overall, in the first half of 2015, revenues climbed 7 percent, to 490 million euros (about $556 million). The company recently invested in a manufacturer in Serbia that will produce approximately 5 percent to 10 percent of Geox’s shoes to reduce lead times for replenishment of best-selling products.

Geox also has been working with British designer Patrick Cox on a capsule collection for the last four years.

“It got me back to Italy, and everything seemed new again,” Cox said. “It made me want to design again.”


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