Foot Locker, Pensole, Asics Partner for Student Design Program

Asics Tiger
A style from the Asics Tiger collection
Jennie Bell

Foot Locker Inc. announced today its plans to partner with Pensole Footwear Design Academy on a program that will allow a select group of students to create a new collection for Asics Tiger.

The three brands said they will work together to select 18 students to comprise six teams with skill sets across design, engineering/materials and business. The teams will participate in Foot Locker’s first “Fueling the Future of Footwear” course—a three-week, class-based competition set to take place July 13 through July 31.

Foot Locker said, in a release, that the curriculum is built upon “its commitment to delivering the freshest, athletic-inspired footwear and Pensole’s ‘learn by doing’ footwear design process.”

“Delivering fresh, new athletic footwear innovation to our customers is at the core of everything we do at Foot Locker,” said Stacy Cunningham, EVP of marketing for Foot Locker. “We are thrilled about our partnership with Pensole, and having Asics on board will certainly make the first competition a memorable one, as we invest in the next generation of trendsetters and fashion-forward thinkers.”

The competition winners will be chosen by a mix of Foot Locker, Asics and industry executives as well as D’Wayne Edwards, Pensole’s founder and the professor of the course.

“The future of the footwear industry is reliant upon hands-on learning, and the training of tomorrow’s design and business leaders,” said Edwards. “With the partnership of Foot Locker, Pensole makes it possible for those students to hone their craft and prepare themselves for their professional careers.”

The chosen design will be sold at select Foot Locker locations and the winning team will receive a $12,000 scholarship.

The application deadline for the program is May 24.