New flip-flop line FLEEPS is set to debut on Aug. 3. The Denver-based company has designed asymmetrical flip-flops with a wrap-around ankle strap. The thongs will be available in 14 bright colors on FLEEPS.com.
The flip-flops retail for $38 or 3 for $99, with the idea being that they can work with any outfit. Founder Kael Robinson told Footwear News that she decided to design the sandals after experiencing a lack of versatility in her own closet.
“I was sick of not having a shoe that I was able to wear with any outfit,” says Robinson. “You can literally wear FLEEPS with any outfit … dressy, casual and in between!”
Each time a pair is purchased, a contribution is made to the FLEEPS Foundation, which allocates donations to worldwide organizations that provide educational opportunities to young girls, including Shining Hope for Communities and Starfish Impact.
“I chose this cause because, through my experience, I have see that the biggest way to bring about change is to invest in educating girls to change families, communities, and countries,” says Robinson.
FLEEPS are made by hand in a factory in Costa Rica that employs women and provides them with fair wages and health insurance.
CEO Robinson also founded brands Brazilets and Live Worldly and has worked at Vera Wang and Talbots.
“Our goal is to create a sustainable, stylish, comfortable product that benefits the community as a whole,” stated Robinson. “We want women to step into their very best selves by wearing a sandal that makes them feel good — both by bringing positive change for other women in the world through their purchase and from a style perspective.”