Dune London is opening a shop at Roosevelt Field Mall in New York on Thursday.
The London-based brand has been increasing its footprint in the U.S., and this opening marks its first location in a shopping mall. Last year, the label opened a store on Broadway in Soho in New York City.
The 1,400-sq.-ft. store will be on the second floor of the mall and will have three separate entrances. The store will house women’s and men’s product and will display the brand’s signature “reverse catwalk” concept on the ceiling. Plus, there will be a designated accessory wall.
“Roosevelt Field was chosen because it’s one of the largest premium shopping malls in the country, and we are anticipating that the brand will perform extremely well there,” said CEO John Egan.
Dune London will open its 3rd U.S. location at the Westfield World Trade Center in spring 2016.
The brand is also eyeing sites in Los Angeles, Miami, Chicago, Las Vegas and San Francisco.
“The reaction to the Dune London brand has been exceptionally good, and we are excited by the opportunities to expand in the U.S.,” said founder and Executive Chairman Daniel Rubin.