Del Toro is taking New York. The Miami-based footwear brand officially unveiled its men’s and women’s concept shop in New York’s SoHo neighborhood this week, which will remain open through February.
The new store, roughly 2,000 square-feet, is currently selling its fall ’15 footwear collection, as well as a curated selection of clothing and accessories. Both Del Toro and Lady Del Toro’s assortments include its signature slippers and sneakers, while a new “Bespoke Bar” allows customers to personalize any style.
“Whatever you see is highly customizable,” said founder Matthew Chevallard, who hopes to transition the store into a permanent space. “This is the only store where you can custom everything. Until now, you could only order custom slippers.”
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Currently, Del Toro is found in retailers like Barneys New York and Saks Fifth Avenue.
The new concept space also doubles as a shoppable art gallery. Del Toro partnered with the Marlborough Chelsea gallery to display works by artist Devin Troy Strother, specifically from his show “Space Jam,” which features various basketball motifs including a solid marble-backed basketball net.
Del Toro will unveil a mini shoe collaboration with Troy on Thursday, including two skate shoes (a slip-on and lace-up) and slide sandal, all in colored quilted leathers. “I really want to be affiliated with the art, fashion and sports world, and the crossroads between those three pillars,” said Chevallard.
Speaking of collaborations: Chevallard and basketball player Chandler Parsons also debuted their latest collection together at Saks Fifth Avenue in Beverly Hills last week, which saw a surprise appearance from Kendall Jenner.
Though Jenner wore leather Givenchy boots to the event, Chevallard hopes to get her in Del Toros soon enough. “Chandler is good friends with her, and I’ve been sending her shoes here and there,” said Chevallard. “Her ability to influence is nuts.”
For more images of Del Toro’s New York concept shop, click through the gallery.
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