Lifestyle brand Cole Haan has launched Apple Pay within its mobile shopping application. The brand has partnered with mobile commerce platform, PredictSpring, to build the Cole Haan iPhone, iPad an Android mobile apps, allow customers to make a purchase with just one touch.
Key features include Shop the Look that allows consumers to shop directly from the Cole Haan Instagram feed, as well as geo-fencing technology that alerts consumers to nearby Cole Haan stores. According to the company, about half of Cole Haan traffic is generated from mobile devices, with a significant amount coming from smartphones.
“The Cole Haan enthusiast is on the go and online at all times,” said David Maddocks, chief marketing officer at Cole Haan. “The mobile wallet in our popular mobile application made perfect sense for the Cole Haan customer who wants to stay stylish at the touch of a button.” In addition to footwear, the brand offers accessories such as eyewear and handbags in addition to outerwear.
The Cole Haan app with Apple Pay is available for free download on the iTunes App Store with the following capabilities:
Requires iOS 7.0 or later; Apple Pay requires iOS 8
Compatible with iPhone, iPad and iPod touch
The app is optimized for iPhone 5, iPhone6 and iPhone 6 Plus