Bottega Veneta Launches New Collection with Dancers in Pointe Shoes

File this under Better Ways To Launch A Line.

Italian luxury label Bottega Veneta dreamed up a graceful way to fête the arrival of its spring ’15 collection in stores this week, according to The Cut. Wearing black slippers, a ballerina pirouettes to illustrate the full breadth of an embellished slate gray skirt, while others spin in cozy knits. Male dancers in slouchy leather jazz shoes and cropped pants do back bends in the clip titled “Emotion of Sound.” Set to the sounds of Bottega Veneta’s atelier in Vincenza, Italy, the dancers bring the clothes and the studio to life.

There are few disciplines that work together as naturally as fashion and dance. A pair of pointe shoes not only elevates, but also displays the movement of ready-to-wear.

“I was thinking about dance,” Tomas Maier, who designs the collection, told The Cut. “Though not so much the performance aspect as, say, a dancer on her way to rehearsal.”

This is far from the first time these two fields have collaborated. Rodarte’s Kate and Laura Mulleavy famously designed the ballet costumes for 2010’s “The Black Swan,” while Chanel has a storied history with dance — the French fashion house clothed the Ballet Russes in the 1920s.

More recently, Cocorose London teamed up with the Royal Ballet in London to produce a collection of ballerina flats in time for the dance company’s 2013 production of “Alice’s Adventure In Wonderland.”

Take a look at the video to see how the line comes alive thanks to a pair of pointe shoes.

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