& Other Stories Opening Fifth Avenue NYC Location Friday

H&M-owned retailer & Other Stories is opening a second New York location tomorrow on Fifth Avenue across from the renowned New York Public Library and Bryant Park. The first location opened in the city’s SoHo neighborhood a year ago. The brand also has locations across Europe.

The 9,700-sq.-ft. space was formerly occupied by H&M. The store’s botanical décor takes inspiration from Bryant Park and features an organic installation by Japanese artist Satoshi Kawamoto, creative director of Green Fingers, a plant design company.

At 12 p.m. on Friday, the first 100 customers will receive tea and other treats.

& Other Stories New York Store
& Other Stories New York.
CREDIT: Courtesy.

Stories recently announced that it will be collaborating with Rodarte designers Kate and Laura Mulleavy on a spring ’16 collection that will include ready-to-wear, accessories and shoes.

“Through this special collaboration with & Other Stories, we are excited to translate the Rodarte narrative into a new environment,” said Kate and Laura. “& Other Stories’ unique positioning in the fashion landscape has allowed us to create a truly special collection.”

& Other Stories x Rodarte
Rodarte x & Other Stories spring ’16 shoes.
CREDIT: Courtesy of brand.

& Other Stories offers “co-lab” collections that complement the brand’s existing collection, working with both new and established designers to “add to & Other Stories’ identity and becomes a surprising element for the customers.”

Want more?

Rodarte Spring 2016: New York Fashion Week

Concepts’ Tarek Hassan Confirms Permanent NYC Store

Coach, Stuart Weitzman Opening Stores On London’s Regent Street

BEST GROUP Photo by Angelo Lanza Sponsored By ITA

Evolving Italian Design

Upcoming Italian trade show Expo Riva Schuh & Gardabags will take place in-person for its winter edition.
Learn More

Access exclusive content