H&M-owned retailer & Other Stories is opening a second New York location tomorrow on Fifth Avenue across from the renowned New York Public Library and Bryant Park. The first location opened in the city’s SoHo neighborhood a year ago. The brand also has locations across Europe.
The 9,700-sq.-ft. space was formerly occupied by H&M. The store’s botanical décor takes inspiration from Bryant Park and features an organic installation by Japanese artist Satoshi Kawamoto, creative director of Green Fingers, a plant design company.
At 12 p.m. on Friday, the first 100 customers will receive tea and other treats.
“Through this special collaboration with & Other Stories, we are excited to translate the Rodarte narrative into a new environment,” said Kate and Laura. “& Other Stories’ unique positioning in the fashion landscape has allowed us to create a truly special collection.”
& Other Stories offers “co-lab” collections that complement the brand’s existing collection, working with both new and established designers to “add to & Other Stories’ identity and becomes a surprising element for the customers.”