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& Other Stories Opening Fifth Avenue NYC Location Friday

H&M-owned retailer & Other Stories is opening a second New York location tomorrow on Fifth Avenue across from the renowned New York Public Library and Bryant Park. The first location opened in the city’s SoHo neighborhood a year ago. The brand also has locations across Europe.

The 9,700-sq.-ft. space was formerly occupied by H&M. The store’s botanical décor takes inspiration from Bryant Park and features an organic installation by Japanese artist Satoshi Kawamoto, creative director of Green Fingers, a plant design company.

At 12 p.m. on Friday, the first 100 customers will receive tea and other treats.

& Other Stories New York Store
& Other Stories New York.
CREDIT: Courtesy.

Stories recently announced that it will be collaborating with Rodarte designers Kate and Laura Mulleavy on a spring ’16 collection that will include ready-to-wear, accessories and shoes.

“Through this special collaboration with & Other Stories, we are excited to translate the Rodarte narrative into a new environment,” said Kate and Laura. “& Other Stories’ unique positioning in the fashion landscape has allowed us to create a truly special collection.”

& Other Stories x Rodarte
Rodarte x & Other Stories spring ’16 shoes.
CREDIT: Courtesy of brand.

& Other Stories offers “co-lab” collections that complement the brand’s existing collection, working with both new and established designers to “add to & Other Stories’ identity and becomes a surprising element for the customers.”

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