Finish Line’s Running Specialty Group has no plans to slow down its M&A activity, announcing yet another collaboration today. This time, RSG has entered a strategic agreement with Pear Sports, a mobile-fitness and training-content platform, for the launch of its training channel.
The company, which has ramped up its acquisition activity over the last few months, said its latest collaboration will “integrate with and further enhance” RSG’s store-based training programs.
“We strive to keep moving forward by reimagining the way our customers interact with the retail store experience, focusing on the intersection between technology and fitness and how this can directly impact each individual engaged in an active lifestyle,” said RSG President Bill Kirkendall in a release. “Supported by the technology developed by Pear Sports, this strategy moves toward a dynamic and personalized space that will allow our customers to better track their goals to ensure they train smarter and achieve their desired results.”
As a result of the agreement, RSG will now have its own channel powered by Pear Sports, hosted within its training app.
The RSG channel will feature downloadable training content, fitness programs with interactive and personalized audio coaching in real time and a results-tracking tool, Finish Line said in a statement.
In support of this agreement, the company further noted in the release, Finish Line has also “made a strategic investment in Pear Sports.”
In a conversation with FN in March, Finish Line CEO Glenn Lyon was bullish about the company’s M&A plans.
“Our ability to put infrastructure behind this business, both operationally and merchandise-wise, we thought was a clear opportunity for us to be a dominant force in running specialty,” Lyon said. “We entered the marketplace at a point when health and wellness were becoming critical to everybody’s life. Spinning, yoga, gyms, health foods — these will all be the centerpieces of what society looks like in years to come, and we have to be there.”
In just the last month, Denver-based RSG has acquired JackRabbit Sports, Midwest retailer Indiana Running Co. and two Striders stores in Utah.