Tom Brady Previews Fall Campaign for Ugg Australia

Tom Brady UGG shoes
Tom Brady attends the opening of UGG for Men in NYC.
Getty Images.

Tom Brady and Ugg Australia let fans peek behind the scenes of their latest advertising shoot this week. Brady, who is the face of the brand’s Ugg for Men collection, was on set in Boston on Wednesday and Thursday shooting images for the fall ’15 campaign, titled “Front of the Scenes.”

In keeping with the theme, Ugg and its ad agency, M&C Saatchi, hosted a live stream yesterday showing the production in action. From what we can tell from the video, the campaign involves the New England Patriots’ QB facing off in a new type of competition: chess. It’s unclear whether he wins or loses, but he certainly looks sleek in a black T-shirt, black leather jacket and brown Ugg slip-on shoes.

Another clip promoting the live stream shows Brady standing next to an indoor pool. Does that he mean he’s taking up swimming? Is he going to give Michael Phelps a run for his money? Or maybe Ugg is coming out with shearling-lined swim fins? Impractical, true, but oh, so cozy!

To create the livestream, Ugg used Twitter’s new Periscope app, which launched last week at SXSW. Periscope lets users broadcast live video streams to the world in real time over Twitter.