Prabal Gurung’s Instagram followers probably noticed something out of the ordinary appearing on his account this morning. One by one, the label began posting pieces of a photo from its fall ’15 campaign. When the squares came together at the end, it showed model Caroline Trentini completely nude save for a pair of super strappy black sandals from his fall ’15 collection.
The campaign was shot by Daniel Jackson in New York and directed by Berger & Wild, who are behind campaigns for major labels including Helmut Lang, Elie Tahari, Hugo Boss, Alexander Wang, and more.
Trentini also posted the photos on Instagram thanking Gurung for the campaign. “So honored to be a part of your campaign @prabalgurung you are just as beautiful as your creations and such an inspiration to me.”
Gurung is one of several designers who are using Instagram with increasing frequency to share their campaigns. Brian Atwood and Phillip Lim have both posted their campaigns on Instagram.
Gurung, who was born in Singapore and raised in Nepal, launched his line just six years ago. He launched footwear recently for spring ’15.