Sibling love appears to be the theme of the latest Balmain campaign. The fall ’15 advertising lineup, titled ‘Balmain Unconditional Love,’ stars Kylie and Kendall Jenner, Erika and Joan Smalls, Armando and Fernando Cabral, and Gigi and Bella Hadid.
Talk about a star studded family affair.
In true Balmain style, the ads are strongly seductive, full of sparkle and sheen. The campaign was shot by Mario Sorrenti and debuted on Instagram earlier today.
Each of the shots highlight the luxurious shimmering fabrics in the collection, and are accented with jewel tones throughout. Kendall and Kylie Jenner are wearing heavily embellished gowns offset with mustard yellow accessories, heavy eye make-up and a hint of metallic on their heels. This is not the first time a Jenner/Kardashian family member has sat for Balmain – just last year older sister Kim Kardashian and husband Kanye West starred in campaign images for the fashion house.
Bella and Gigi Hadid tackle the more complicated, rich looking jewel tone pieces and also show off ankle strap heels from the collection.
The ads will debut in fashion publications this fall. What do you think of the new members of the Balmain Army?
And don’t miss these other star studded campaigns: