If Christmas is about coming together, then Net-a-Porter and Mr Porter certainly started the season off on the right foot.
The two luxe e-tailers have teamed up for their first combined holiday campaign, with print, digital and film ads hitting the Web today.
The fashion video for the #AllForYou campaign was directed by British creative duo Christopher Barrett and Luke Taylor. (You might recognize their names from campaigns they’ve directed for Nike and AirBNB.)
The new video, which you can watch below, highlights the fantastical side of fulfilling e-commerce gift orders. From butterflies that transform into pocket squares to wish lists that change like old-school train-arrival listings, it’s a playful approach to the holidays.
It’s also a big push for the labels to up their digital presences, especially after being acquired by Yoox earlier this year.
Besides the special film, Net-a-Porter is bringing back its Fantasy gifts this year, with luxury packages shoppers can customize and create for loved ones.
For the true fashion-footwear fan, the Happy 2016 gift is a dream: The package includes 20 pairs of shoes and 16 handbags.