VF Corp. has promoted Steve Rendle to president and COO, a newly created role.
“Steve’s accomplishments during his nearly 16 years with the company are many, including accelerating VF’s brand growth in the Americas, leading our Outdoor & Action Sports coalition and serving as president at The North Face brand,” said Eric Wiseman, chairman and CEO of VF, in a statement. “Steve is a key member of our operating committee, which oversees our business around the world, and he has helped define and execute VF’s strategic plans. His passion for connecting with consumers and customers helps drive our powerful brands and platforms.”
In his new role, Rendle will oversee all of VF’s business coalitions worldwide: Outdoor & Action Sports, Jeanswear, Imagewear, Sportswear and Contemporary Brands. He also will be responsible for VF’s global supply-chain and direct-to-consumer platforms.
Wiseman continued: “VF is a growing global company, and Steve is an outstanding leader with a proven track record of building brands and businesses. He is sharply focused on VF’s four essential growth drivers: leading in innovation, connecting with consumers, serving consumers directly and expanding geographically. Steve will have responsibility across the business as we continue to build our powerful brand and distribution platforms that deliver consistent growth and return to shareholders.”
As previously reported, VF has been working to fuel aggressive growth across its footwear brands, which include Vans and Timberland.