Kenneth Cole Taps New CEO

American designer Kenneth Cole appointed a new CEO this morning.

The company’s founder, who kicked off New York Fashion Week with a performance by his longtime friend and rock musician Jon Bon Jovi and will end it tonight with an encore, said Marc Schneider will assume the role on Feb. 23.

The new CEO will report to Cole.

Schneider comes to New York-based Kenneth Cole Productions Inc. and has three decades of brand-building, merchandising and retail experience.

The executive most recently served as president of Heritage Brands at PVH Corp. Before that, Schneider was an SVP at Timberland, where he oversaw product, merchandising and licensing.

“Over the last year, we have been working on transformative initiatives to better position the company for future global growth,” Cole said in a statement. “Marc’s vast background and success in all facets of the apparel, footwear and accessories businesses will be instrumental in navigating this journey, and I’m thrilled to welcome and partner with him as our new CEO.”

The role had been open since the departure of Paul Blum back in 2012. Blum had returned to the company in 2011 — he ran it with Cole throughout the 1990s and early 2000s — to succeed Jill Granoff, who had left months earlier.

“I am excited to partner with Kenneth, someone I’ve personally and professionally respected for many years,” said Schneider. “This is also a great opportunity to collaborate with the retailers, the licensing partners, and the entire Kenneth Cole team for the journey ahead. The brand has such rich heritage and tremendous global potential, and I look forward to getting started.”

 

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