Juanita Duggan Stepping Down As CEO & President Of The AAFA

Juanita Duggan is leaving her role as president and CEO of the industry-advocacy group the American Apparel & Footwear Association.

Duggan has accepted a new position outside the AAFA but will remain on the organization’s board through the end of the year. Her successor has not been named. The AAFA said it is organizing a search for her replacement.

She will be joining the National Federation of Independent Business as president and CEO in February.

Duggan joined the AAFA in July 2014 from lobbying firm Brownstein, Hyatt, Farber, Shreck, where she was policy director. Prior to Brownstein, she was president and CEO of the Wine & Spirits Wholesalers of America and the American Forest & Paper Association.

During her AAFA tenure, Duggan worked on supporting the Trans-Pacific Partnership trade deal and the fight against increasing counterfeits in fashion and footwear. In April, Duggan and the AAFA filed complaints against Alibaba’s TaoBao marketplace with the Securities & Exchange Commission.

She also grew the profile of the annual AAFA American Image Awards, honoring celebrities like Kelly Osborne and inviting Debi Mazar to host the event.

“Under her leadership, we have garnered important legislative wins in trade, raised the profile of the organization and put a new architecture in place that sets the AAFA up for future success,” said Rick Helfenbein, chairman of the AAFA. “We’re well-positioned to continue the success we’ve achieved and to remain actively engaged in the trade debates, in the fight on counterfeits and in building our brand.


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