Deckers Brands announced today that it has named Wendy Yang its new brand president for Teva effective May 1, 2015. Yang joins Teva following a five-year stint as a GM at New Balance.
In her new role at Deckers, the company said in a statement, Yang will design and lead Teva’s global brand strategy and report directly to Dave Powers, president of Deckers Brands.
“We are very pleased to welcome Wendy to the Deckers team. Her extensive product-development and brand-building experience will be instrumental in helping take the Teva brand to the next level,” Powers said in the release. “I look forward to working closely with Wendy as we evolve Teva’s authentic outdoor positioning and further penetrate the global footwear market.”
In her most recent role at New Balance, Yang served as GM of women’s training, lifestyle and walking. From 2009 to 2012, she was GM of wellness at the Boston-based footwear manufacturer.
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Yang’s prior footwear experience includes executive roles at Stride Rite, Timberland, Tommy Hilfiger Footwear and Reebok.