Crocs CFO Jeff Lasher Leaves To Join West Marine

Crocs CFO Jeff Lasher Leaves To
A Crocs store.

The search for a new Crocs Inc. CFO is under way.

Jeff Lasher, Crocs’ SVP and CFO since 2011, has resigned from the Niwot, Colo.-based shoe company to accept the  CFO role at West Marine Inc., Crocs announced today.

Lasher, who joined the company in 2009, will remain at Crocs through early November, when he begins his new post at the boating-and-marine supplies company.

Croc’s SVP for finance, Mike Smith, has been named interim CFO, effective Oct. 1.

“For the past six years, Jeff Lasher has played a key role in leading the company through major transitions, including the strategic repositioning that Crocs has been going through during the past year,” said Crocs CEO Gregg Ribatt in a statement. “Jeff is well-respected by investors, employees and our board of directors. We appreciate his many contributions to Crocs and wish him well in his future endeavors.”

Smith, who joined Crocs earlier this year after several CFO roles at other firms, will work closely with Lasher during the transition period, the company said.

“Mike Smith is a hands-on, strategic business leader with significant senior-level finance and business experience in the footwear and apparel industry,” Ribatt said. “Mike is well-positioned to make a great impact on the company as interim chief financial officer.”

Smith spent about two years as division SVP for finance at Wolverine World Wide Inc. and, prior to its acquisition, Collective Brands Performance & Lifestyle Group, which included the Sperry, Keds, Saucony and Stride Rite brands.

Crocs said it will retain a global executive-search firm to assist in selecting a permanent CFO.