The Frye Company tapped Adrienne Lazarus as CEO. The executive comes with a background as President of Intermix and Ann Taylor and will join Frye’s parent company, Global Brands Group Holding Limited.
“I am deeply honored to have the opportunity to lead Frye, a truly iconic brand with an incredibly rich history and which is uniquely positioned to become the next American global lifestyle brand,” said Lazarus. “We have a very exciting runway ahead of us, as we accelerate Frye’s current momentum by interpreting the brand’s enduring strengths through a modern lens, with fresh new products and a dynamic retail and omnichannel experience. I have been entrusted with leading a brand that represents both an inspiring legacy and a bright future.”
Added Dow Famulak, President of Global Brands Group, “Adrienne is a highly regarded executive with a successful 25-year track record of growing retail businesses and brands,” he said. “Her ability to relate to consumers, craft a strong brand and marketing vision and lead dynamic teams will be instrumental in achieving our ambitious goals for Frye.”
Frye is a heritage brand, with over 150 years in the business. Currently, the company operates four flagship stores in Soho in New York City, Boston, Georgetown, D.C. and Chicago.