Days before Major League Baseball gets into full swing, athletic brand New Balance signed a multiyear deal with one of the sport’s top-ranked second basemen, Robinson Cano of the Seattle Mariners.
The Boston-based brand will outfit the six-time All-Star both on field and off. It will also work with Cano’s charity, the RC22 Foundation.
Cano is the latest athlete to sign with New Balance. The company already works with such notable players as David Ortiz, RA Dickey, Evan Longoria and Miguel Cabrera, to name a few.
“Robbie is that rare type of athlete who makes the game look easy while consistently performing at the highest level,” Mark Cavanaugh, GM for sports marketing at New Balance, said in a statement. “His flawless play on the field and his genuine passion for giving back to the community make him an excellent fit with our company.”
Part of the endorsement deal includes custom-made baseballs cleats for Cano. The spikes, not available for purchase, will be made in camouflage colors and, according to the company, “feature a dual-density midsole that helps alleviate spike stud pressure and give the athlete unparalleled comfort and fit on the diamond.”
A comparable model, the New Balance 3000v2, is available on the company’s website.
To support the 32-year-old’s philanthropic endeavor, New Balance will outfit students at Cano’s Dream School with apparel and footwear.
The RC22 Dream School offers early-childhood education and holistic community-empowerment programs for children and parents in Cano’s hometown of San Pedro de Macoris, Dominican Republic.
Check out Cano’s new kicks in FN’s exclusive gallery.