In March, K-Swiss announced a partnership with DJ and producer Diplo to build a 100-person board with the goal of elevating the brand’s stature and outreach. Today, the heritage tennis brand announced the curriculum the selected board applicants will be learning.
The goal is to have members of the board study the footwear and fashion industries and work on assignments with the intent to improve the K-Swiss brand.
The six-course curriculum — which will be available online only to members of the board — will be hosted by Natalie Suarez, model and creator of the popular fashion blog Natalie Off Duty.
The courses include “Brand Positioning,” instructed by streetwear brand 10 Deep founder and designer Scott Sasso; “Ideas with a Conscience,” instructed by Tyler Gage and Dan MacCombie, co-founders of the Fair Trade Certified beverage company Runa; “Sneaker Design,” instructed by Staple Design’s founder and creative director, Jeff Ng; “Lookbook Shoot,” instructed by Style.com fashion market director Rachael Wang; “Social Media Best Practices,” instructed by social media personality Jopsh Ostrovsky; and “Writing Your Business Plan,” instructed by Sharmadean Reid, brand consultant and founder of London-based nail company WAH Nails.
Through the curriculum, members will learn how to create a new tagline for K-Swiss, create a lookbook, build a brand with a socially responsible mission, design shoes, build a social media voice and learn about the components of a business plan.
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Applications for membership on the board will be accepted online until April 30.