How does Sophia Webster juggle a newborn baby and a burgeoning label during one of the busiest months in the fashion calendar?
The designer is bringing 3-week-old Bibi along for the ride.
“We’re going to make a little room for her in the studio,” Webster said Monday morning, during a visit with Footwear News in her East London headquarters.
As her baby slept peacefully in the arms of husband and business partner Bobby Stockley, Webster talked about prepping for her London Fashion Week presentation earlier than ever before. The theme of the collection, which centers on a jungle rave, is part of the designer’s goal to diversify the brand beyond its “girly” aesthetic.
Next week, she will show the spring ’15 line again during Paris Fashion Week, and Bibi is planning to make her first visit to the City of Light with her parents.