Ivanka Trump is speaking out for breast cancer research.
The businesswoman and namesake designer, whose line is produced with Marc Fisher Footwear, is serving as the spokeswoman for this year’s QVC Presents “FFANY Shoes on Sale” fundraiser, an event that advocates for an “incredible cause,” she said.
“[First-step] breast cancer research does not typically attract large donations,” Trump told Footwear News. “Shoes on Sale is the only campaign that raises significant funds toward this type of research, which is extremely important.”
Plus, Trump feels a personal connection to the issue.
“As a mother, it’s impossible not to think of how important my health is to my children’s well-being,” she said. “Breast cancer is a threat to the health of all mothers. As a member of the footwear community in New York, I’m very proud to be involved in FFANY’s efforts to eradicate breast cancer.”
Though she is not able to attend the Shoes on Sale gala on Oct. 8, Trump has contributed footwear for the on-site and QVC sales, and stars in the PSA for the charity.
The experience has given her the opportunity to witness the impact of the disease firsthand.
“I’ve met people in different stages of their fight against breast cancer, and it’s both overwhelming and inspiring,” she said. “[First-step] breast cancer research is so important, it’s literally life-changing.”
Turns out philanthropic giving, which Trump has always had a passion for, is something of a family trait.
“[My father, Donald Trump], taught me the importance of supporting charitable causes, and he showed me the value of using my resources as a means of creating positive change,” she said. The designer also supports her brother’s work with The Eric Trump Foundation, which raises money for terminally ill children at St. Jude’s Children’s Research Hospital.
Besides FFANY and the foundation, Trump is actively involved in endeavors including Girl Up, the United Nations Foundation’s campaign to educate young American women and teach them to be advocates on various global issues.
Trump joins an impressive roster of former Shoes on Sale spokespeople, who have included Sheryl Crow, Julianne Hough, Nicole Richie and Fergie Duhamel.