Dick’s CEO Says He’s Sorry

Ask and you shall receive.

Dick’s Sporting Goods issued an apology after receiving feedback from a Ms. McKenna Peterson, a 12-year-old who lives in Arizona, about their ad campaign.

Here, the apology from CEO Ed Stack, as seen on Twitter.

Dear McKenna,

I wanted to respond to your letter about our basketball catalog. You pointed out our obvious mistake — that no female basketball players were featured in our ad. I’m sorry, we clearly messed up and I can personally guarantee that next year’s basketball catalog will prominently feature female athletes, as it should have this year. As a dad and former coach, I understand first hand the importance of youth sports for all kids. I have a trip planned to visit our stores in Arizona in the next few weeks. If you and your parents are open to it, I would welcome the opportunity to meet you and apologize in person. I look forward to hearing from you.

Ed Stack

John Legend wearing Sperry boat shoes Sponsored By Sperry

It’s Boat Shoe Summer – Just ask John Legend

Celebrate Father's Day with the shoe of the summer: Sperry boat shoes, curated by John Legend.
Learn More

Access exclusive content