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Dick’s CEO Says He’s Sorry

Ask and you shall receive.

Dick’s Sporting Goods issued an apology after receiving feedback from a Ms. McKenna Peterson, a 12-year-old who lives in Arizona, about their ad campaign.

Here, the apology from CEO Ed Stack, as seen on Twitter.

Dear McKenna,

I wanted to respond to your letter about our basketball catalog. You pointed out our obvious mistake — that no female basketball players were featured in our ad. I’m sorry, we clearly messed up and I can personally guarantee that next year’s basketball catalog will prominently feature female athletes, as it should have this year. As a dad and former coach, I understand first hand the importance of youth sports for all kids. I have a trip planned to visit our stores in Arizona in the next few weeks. If you and your parents are open to it, I would welcome the opportunity to meet you and apologize in person. I look forward to hearing from you.

Sincerely,
Ed Stack

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