Deckers Outdoor Corp. is adding three new senior level management positions to further grow the company’s business around the world.
Dave Powers, formerly the president of the global direct-to-consumer business, has been named president of omnichannel, and will report directly to CEO Angel Martinez. In addition to all U.S.-based direct-to-consumer efforts, Powers will now have responsibility for all wholesale, e-commerce, own retail and distributor channels for Deckers’ international businesses.
Connie Rishwain, president of the Ugg Australia brand, has also been named group president of fashion and lifestyle brands. Rishwain will continue to oversee the Ugg business as well the Tsubo brand and any fashion and lifestyle labels the company may add in future.
Additionally, the company is on the hunt for a president of brands, who will report to Martinez. The new exec will work with the team to drive best practices in design, development and merchandising and to grow market share around the world.
“Under the direction of Dave Powers, we have significantly increased the level of execution and sophistication of our direct-to-consumer efforts and operations, which now represent one-third of our business, up from approximately 20 percent only three years ago,” Martinez said in a statement. “In addition, Connie Rishwain has been an invaluable member of our organization, leading the tremendous growth and success of our Ugg Australia brand.”
Regarding the new appointment, he said, “By further strengthening our management team and more closely aligning our resources with our long-term vision, we will enhance our ability to grow our overall business through thoughtful investments in those areas that represent the best opportunities to fully capitalize on our brands and maximize shareholder returns.”