Adidas got a big boost from the TCS New York City Marathon.
The brand outfitted both Wilson Kipsang and Mary Keitany, the male and female race champions, in its Adizero Adios Boost 2 shoe.
Kipsang made his Big Apple marathon debut after capturing first place in the London marathon earlier this year. It was his eighth marathon win overall.
Keitany, who netted her third overall win, finished third in New York in 2011.