After weeks of speculation, Bread & Butter confirmed it would not hold its January 2015 show.
In a letter today, show director Karl-Heinz Müller said the event had not attracted a sufficient number of exhibitors.
“I am convinced of the fact that our success concept cannot be continued by repeating the past,” said Müller in the letter. “Maybe something great has to end so that something new can arise.”
He continued, “Our whole fashion industry is at a point of radical change. This is why challenges of the future have to be met with new solutions.”
Müller said he wanted to thank everyone who supported the show during the past 14 years, primarily his employees and business partners.
“This is not the end. We will return,” he said.