Sportswear has been trending on the runway so long that it’s more shocking to see a skirt with heels than with sneakers these days.
Invariably, high-end designers have had to learn the tools — and materials — of this trade to successful play ball against international athletic brands. But what happens when the brands turn to the catwalk?
The result — in the case of Adidas by Mary Katrantzou — is an explosion of digi-prints and hues (the London-based designer’s signature) in smart, sporty styles.
Katrantzou combed the Adidas archives, pulling out track shoes worn by medallists in the ’70s and ’80s as her starting point. And while the final line is sport-inspired, the brand is quick to point out it’s not intended only for practice fields.
For instance, the traditional soccer cleat is turned on its head with spikes on the shoe’s upper.
The point of difference is the technology.
“It’s all very fun and playful. But it does not contain, for example, moisture-wicking or other technology Adidas offers in the brand’s actual performance product,” explained Brett Anderson, senior manager of Adidas Fashion Group Publicity.
With Katrantzou’s prints, the fashion-faithful are sure to come running — it remains to be seen if athletic shoppers will lace up, too.