CC Resorts, based in Plainview, N.Y., is putting a fresh spin on the popular woven elastic trend for spring ’15, with launch of comfort brand Zee Alexis. Leading the creative team is industry veteran Roxanne Ehrenberg, named to the post of VP of design.
“I wanted to do [the material] in a more fashionable and sophisticated way,” said Ehrenberg about the dual-gender offering that incorporates colorful woven elastic into modern athletic-inspired looks for him and her, as well as women’s wedges, pumps and sandals. “It’s one of the coolest materials to work with, and I thought, what else can we do with it?”
To further enhance the comfort aspect, the shoes feature memory-foam footbeds, lightweight EVA outsoles and cork wedges. Retailing from $70 to $130 for women’s, and $80 to $85 for men’s, the line is targeted to independents and department stores. Delivery’s slated for January for women’s, with men’s to follow in February/March.