DSW To Launch “Kinky Boots” Collection

DSW is joining the best of Broadway with shoes.

The footwear retailer has partnered up with Tony Award-winning musical “Kinky Boots” on an exclusive capsule collection.

The styles, which will be sold at DSW’s 34th Street store in New York, will range from heels to fringed boots reminiscent of the show’s iconic red thigh-high boots and message of self-expression.

For every pair of the collection sold, $10 will be donated to Broadway Cares/Equity Fights AIDS. In addition, customers who purchase any shoes from the store between Dec. 8 and Jan. 3 will receive a $25 “Kinky Kash” gift card to be used toward Kinky Boots tickets.

“Kinky Boots is a musical about the rewards that come with accepting others and being true to who you are. It’s about self-discovery and self-expression,” said John Aylward, Senior Vice President of Marketing for DSW, in a statement. “At DSW, we value individual style and cherish the diversity of our shoe lovers. We know they like to express themselves through their footwear, so this partnership just made sense.”

Here is the behind-the-scenes promotion video created by DSW and Kinky Boots cast members for the collection:

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