Crocs Inc. is in the holiday spirit with an art-inspired window campaign in its global flagship store on 34th Street in New York. The display was created by 12 students from Pratt Institute and Parsons School of Design. The windows will be on display through Dec. 31.
Each of the 12 window boxes is themed around the 12 days of Christmas and features a different pair of the brand’s top-selling styles. “Our holiday campaign is all about helping our consumers ‘Find Your Merry and Bright,’ and these 12 designs help to bring that feeling to life in a vibrant and tangible way,” said David Curtis, senior director of global visual brand identity.
Each artist is a current student or recent graduate from the art schools. Four artists are from Pratt, with varying disciplines ranging from architecture to illustration. The other eight are from Parsons, with backgrounds in graphic and product design to industrial design.